User Motives for Tagging Video Content

User tagging of video content provides many possibilities for indexing and personalization. To exploit these possibilities, users must be willing to tag the video content they watch. In this paper we present the first results of our ongoing research, by constructing an overview of user motives to tag video content. We present the results of a study in which we elicited possible user motives to tag movies on the internet. The identified motives include the categories ‘indexing’, ‘socializing’ and ‘communicating’. Finally, user barriers to tag video content are discussed.